Evaluate our own discourse community, think about target audience, generate contribution and platform. Contribution will be set and expressed through platform. Opening will point to contribution and determine the context and key point, then expand and give detail to what research has been done and facts that have been found and already been done and also what we are adding. Add pictures, videos, articles, blog, personal opinions and comments, etc. Determine audience formal or informal? Tone, context, specifics, and mood of text suited to audience. Make sure to include additional required elements of format for platform (ex. index, page numbers, colors, size of text, MULTIMEDIA!, illustrations, music, symbols, keys, web addresses, sources, etc.). Add personal media, perspectives and input. Put this in general authority, not just specific to the class.